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    2023世界投資者周活動——WIW2023-Campaign Implementation Plan (CIP) 2023

    【概要描述】

    2023世界投資者周活動——WIW2023-Campaign Implementation Plan (CIP) 2023

    【概要描述】

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    • 發佈時間:2023-10-24 08:40
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    IOSCO WORLD INVESTOR WEEK CAMPAIGN IMPLEMENTATION PLAN

    This plan outlines recommended activities concerning the coordination of the IOSCO World Investor Week (WIW) to be carried out by the Committee on Retail Investors (C8) through a dedicated WIW Working Group. It is based on strategic thinking about campaign objectives, available resources, and feasible methods to evaluate the results. It turns the strategy into actions and, by doing so, addresses the key questions of any implementation plan (what, who, when, and how much). It also designs mechanisms to facilitate collaboration among IOSCO members in the campaign, establishes partnerships with other organizations and IOSCO Committees, and provides a method to evaluate the campaign results. The approach is informed by literature from the social marketing discipline.

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    • WIW2023-Campaign_Implementation_Plan_-CIP_2023.pdf

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